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Is Tennis Keeping Up?

There is one thing that has been on my mind for a while. I have been looking over all the content and information the ATP and WTA put out, along with looking through various tennis websites. I have been looking to see what direction everyone is taking, especially regarding social media and getting more interaction and education from the BEST (players, coaches and organisations)

I have a feeling tennis may be getting left behind in this area, a lot of other sports are really utilising their athletes and the sports they play to promote their game......

I hear stories from coaches in Australia all the time, they are concerned by the numbers who are playing tennis compared to 10 years ago.... I cannot comment on that. I know Tennis Australia have put a lot of time and energy into tennis junior development over the last 5 years, we will see the fruits of their efforts within the next 5 years. On a larger scale I would love to see tennis evolve as a power house social media driver, it...

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